Integrations

Send conversion events from your Intake Bots directly to ad platforms for accurate attribution — no client-side pixel required.

How It Works

When a visitor completes your Intake Bot (or answers a specific question configured for conversion tracking), ioZen sends a server-side event to every ad platform you've connected. This gives you:

• Accurate attribution — server-side events aren't blocked by ad blockers
• Automatic hashing — PII (email, phone, name) is SHA-256 hashed before sending
• Field-level conversions — trigger events when specific questions are answered, not just on submission
• Multi-platform — send the same event to Meta, Google, LinkedIn, and TikTok simultaneously

Available Integrations

• Meta (Facebook/Instagram) — Conversions API (CAPI) for Meta Ads attribution
• Google Ads — Measurement Protocol for GA4 and Google Ads conversions
• LinkedIn — Conversions API for LinkedIn Campaign Manager
• TikTok — Events API for TikTok Ads attribution
• Custom Webhooks — Send events to any HTTP endpoint

Setup Overview

Each integration follows the same steps:

1. Get credentials from the ad platform (Pixel ID, access token, etc.)
2. Configure in ioZen — go to your Intake Bot → Settings → Marketing & Attribution
3. Enable the platform toggle and paste your credentials
4. Test the connection using the built-in Test Connection button
5. Configure conversion events — choose when to fire (on submission, on specific questions)

Need Help?

If you run into issues, each integration guide includes a troubleshooting section with common errors and fixes. You can also email us at hello@iozen.ai.